Sunday, March 12, 2006
Bad Business Judgement
The advertisement here is from Boeing/Bell Helicopters for its Osprey helicopter. The tag line appears beside a picture of soldiers storming a mosque - "It descends from the heavens. Ironically it unleashes hell ... Consider it a gift from above." The ad was placed in the National Journal and the Armed Forces Review before it was identified as incredibly offensive and pulled.
The question I have yet to see answered is why an attack helicopter needs to be marketed like laundry detergent in the first place. Maybe the ad creator should have tried a cents off coupon instead.
