Tuesday, June 26, 2007
Dove Evolution ad
Yes, I know that I am way, way behind the times. Been that way since birth. Don't think I will ever catch up. But I just viewed the Dove Evolution ad that apparently has been a viral marketing storm since last fall (over 3.8 million hits on youtube). It shows in a little over a minute the manipulation that occurs to turn an attractive female into a marketing campaign. The video just won the top award at the Cannes Lions International Advertising Festival. It was created for the Dove Self-Esteem campaign.
It should be required viewing for every tween and teen girl followed by a discussion with her parents about the girls whose pictures she sees in magazines, on billboards and on tv. Great effort by Ogilvy & Mather in Toronto.
It should be required viewing for every tween and teen girl followed by a discussion with her parents about the girls whose pictures she sees in magazines, on billboards and on tv. Great effort by Ogilvy & Mather in Toronto.
